Real clients. Real numbers. Real years.

Adrian Stewart

"After engaging with Tristan, things were certainly much more predictable."

Darren Crichton-Browne

"Everything lived in Darren's head. Nothing was documented. The anxiety was a planning problem — not a personal one."

Darren Urquhart

"$676K revenue. 88% gross margin. Six years building the agency Darren always intended to run — not just the one that ran him."

David Bartlett

"Revenue tripled in a financial year. 30% profitability improvement. New markets, new staff. Four years in, Tristan still sits on our monthly board."

Chris Murphy

"The hardest conversations produced the clearest direction. From there, Lead Republic."

Adrian Ballantyne

"A wonderful asset as a business mentor and confidant."

Rhys Badkin

"He makes sure you're going in the right direction and that you're aligned to the vision for your business. Vision, practical skills, constant support, regular challenge — tick, tick, tick, tick."

Colleen Gratzer

"Every week Tristan set up a plan for what I needed to do next to overcome my obstacles. Including things that weren't business-related."

The Marketing Project

"The honest starting point: a capable agency owner who was the bottleneck in her own business — and knew it."

Simon Baker

"We can sit down and show them — well, actually the data says you didn't need someone else. It's an education piece, and it throws the responsibility back on the leaders."

Shaan Nicol

"The work that's earned isn't the same as the work that's collected — and the founder was the bottleneck on both."

Ron Davis

"AI is powerful, but at the end of the day it is still about people — the work is building the processes and systems around them."

Nadia Kentera

"The decisions were never the hard part. Landing them in the day-to-day — so the business stops depending on me being in the room — is the real work."

Matthew Magain

"What we need to do is find out what the customer needs and then encourage them to be bolder. It's only taken 14 years to learn that lesson."

Josh Berg

"The shift was away from one-to-many sales tactics toward one-to-one, expert-led training — leaning into a 'friendly expert' position instead of the pushy social-media playbook common in the industry."

David Latham & Anna Demant

"Get off the tools. I'd prefer to be at the front end — to sell the big vision and map out the strategy."

Ed Rios

"Keeping yourself out of wage and budget conversations isn't avoidance — it's good design. Seb handles it, you hold the limits, everyone's clearer."

Carlo Vinaccia

"It isn't a strategy problem — it's a follow-through problem. Naming the issue is easy; holding the conversation directly is the hard part we keep returning to."

Billy Sheldon

"I want to know stuff that I'm not able to tell from my finances."

Beau Cummin

"I think I just need to get my head back into the business and take hold."

Adrian Hoess

"I'm just too stuck in the weeds — which is sort of the way it's always been."

Jarrod Partridge

"Our business has grown dramatically having you as a mentor."

Jeff Servaas

"You stop running it on emotion. You run it like a portfolio — rebalanced toward where the future value is, not where the current value sits."

Jennifer Dopazo

"Ten years in business. Finally someone helping me make decisions and figure out what the best action is right now."

Dave Richardson

"Within the first week we had a solid achievable management plan for the business."

Kyle Nielsen

"A sole operator can only sell what they have time to deliver — and only deliver what they have time to sell. Breaking that loop is the whole game."

Taryn McLean

"Within the first week we had a solid achievable management plan in place."

Luke Assigal

"More clarity in the direction. Less stress. Someone to pull apart what I was doing and question its efficiency."

Beth Chiuchiarelli

"He has the ability to challenge you to yourself."

Ian Wood

"Within 3 months of coaching I was writing this from Antigua, Guatemala. On a 6-month holiday."

Luke Buesnel

"Productised. First team member. Content in Forbes, GoDaddy, Smart Company. Two years of work made it possible."

Valentina Borbone

"He delivered ROI within one phone call. Within 5 months of working together I'm looking forward to my own business future."