Case study

Banter Group

Marketing Agency Melbourne, AU
Underpriced, under-confident on proposals
Before
Tripled her rate within the first phone call
5+ months coaching

Valentina Borbone is the CEO of Banter Group, a Melbourne marketing agency with a team of 10. She had been running the business for three years and was a productive, disciplined leader — but only knew what she knew.

In her own words:

“I engaged Tristan back in June 2020, in the height of the COVID pandemic. I’m a small business owner. I have a team of 10 and I’ve been in business for three years. Engaging Tristan was a really big step because I felt that I was a really productive, motivated, disciplined leader in my business — but I only know what I know. So I took the plunge and took on a business coach.

Within the first phone call, Tristan reframed my thinking around a particular problem I was having with a proposal. As an outcome, I was able to triple my rate and build my confidence that I was worth that amount of money for what I was proposing. Without Tristan, I probably wouldn’t have made that decision. So he delivered on his return on investment within one phone call.

I’m five months into my six-month engagement and I’m really looking forward to my own business future. He’s reframing how I think about problems, how I think about my own self and my capabilities, and the focus I put on my team. He’s a really wonderful person — down to earth and doesn’t make me feel inadequate as a business owner.

I couldn’t recommend him highly enough.”

"Within the first phone call, Tristan reframed my thinking. I was able to triple my rate and build my confidence that I was worth that amount of money."

— Valentina Borbone, Banter Group

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