Case study

Parley Property Advisory

Buyers Advocacy / Property AU

Luke Assigal founded Parley Property Advisory, a buyers advocacy firm, after years of negotiating real estate for others. He knew the product. Running the business was a different problem.

In his own words:

“I had always aspired to start my own business and I had a passion for real estate, so it was only natural for me to start my own buyers advocacy firm when I had the chance. I had multiple years of experience in negotiating real estate and assessing properties for clients. However it quite quickly dawned on me that I had minimal experience of running the day-to-day operations of a business, let alone a start-up.

This is when I found Tristan. With his 10+ years of experience running businesses himself, he understood what I was going through and could identify my pain points quickly and get me back on track.

It has been great to have someone inside my business to help me pull apart what I was doing, question its efficiency and suggest other alternatives. After working with Tristan I have more clarity in the business direction and less stress.”

"After working with Tristan I have more clarity in the business direction and less stress."

— Luke Assigal, Parley Property Advisory

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