Fisheye's Focus: Navigating the Evolving World of Video Marketing with Jacob Lawrence
Episode notes
Ready to really move the needle with video marketing and build long-term wealth? In this episode of The Growth Equation, I sat down with Jacob Lawrence, founder of Fisheye, a standout video marketing agency based in Newcastle, Australia. We unpack Fisheye’s fascinating journey from a clever name (inspired by a fisheye lens!) to becoming a leader in video marketing. We discuss the rapid evolution of video, including the shift to shorter, more organic content and the demand for faster-to-market media. Jacob shares practical strategies for business owners: Diversifying revenue streams. Investing profits wisely. Even using your super fund to purchase commercial property. He’s refreshingly candid about the challenges too—from the early long hours and navigating COVID-19, to mastering tax management. We also explore the future of video marketing, with Jacob’s take on how AI is enhancing , not replacing, creative work. Connect with Jacob Lawrence Website: https://www.fisheyecreative.com.au/ LinkedIn: https://au.linkedin.com/in/jacob-lawrence1 Instagram: @jacobplawrence Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow
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